Facebook And Social Media Marketing For Tree Service Companies

Any business owner knows engaging with clients and building relationships is paramount to having a successful business. You need to know your clients, what they like and don’t like, if they have problems that could prevent them from becoming or remaining clients of yours. The solution to this is having a strong social media presence that allows your clients to have a better idea of what and who your business is. If you still think your business can thrive without social media marketing, here are a few thought to change your mind.

• Your competition is already out there building their brand and reputation with clients daily with every post, share and tweet. Potential clients are seeing the other guy but you’re nowhere to be found. How can it possibly be a fair fight when you aren’t even listed on the fight card?
• Being on Facebook and Twitter allows you to see your clients and allows them to put a face (and personality) to a name. Seeing how customers are interacting with your business online gives you data you can then use to better serve them in the future. It also shows who is likely to become a customer and where you should invest to gain more clients.
• Tweets and Facebook posts are more effective than advertisements at building relationships and recognition. People aren’t turned off by social media as much as they are conventional ads. Provide a quick meme, make them laugh and you’re in. Just as with normal advertising, social media is all about laying down the ground work to convert a sale. As you probably know, most of your sales and business are not coming from the first interaction a client has with your business. They need to be groomed and conditioned to be receptive to a sales pitch. There’s no better way to go about this than non-invasive interactions through social media.
• Social media is a much more fair playing ground than TV, radio, print or even digital advertising. It’s free to post, share, and tweet. You might not have the production quality or assistants some of your competitors have, but you do have your own personality, experiences and creativity that allow you to connect to clients. Be clever, know your audience and succeed.
• You can fix problems right away. If one of your customers had a bad experience, you want to know immediately so you can begin to repair that relationship and meet their expectations. When you’re constantly engaging with your client base through social media, they will feel more comfortable contacting you and making you aware of the problem. Customers like when companies approach customer service and complaints with a personal touch. What could be more personal than engaging directly with the customer’s own social media profile or handle?