Reputation Management For The Tree Service Industry
You can’t stop people from talking about you online but what you can do is make sure they’re getting a full representation of your company’s character. Reputation management is all about trying to present the best face for your company when customers are searching for you online. This includes active and passive engagement.
Active reputation management is what most people will think of when they hear the term reputation management. Someone has a bad experience with your business for whatever reason and you engage with them to smooth things out and hopefully repair that relationship. A good example is someone tweeting something and you reaching out through an official company Twitter handle to offer assistance. Other customers will see that you care and are willing to help when possible to fix problems. Then there’s also aggressively going after those who propagate lies and inaccuracies. No one has the right to go online and lie about other people and their business; that is illegal.
Passive reputation management is a bit more nuanced. This occurs when there isn’t an immediate problem but rather you are trying to control the way people view your business online. This is achieved by aggressive SEO tactics that serve to replace negative elements in the search engine result pages with pages that are more friendly to your business. You can’t make the bad stuff go away a lot of times but you can distance them from your business by having articles and reviews that show the true character of your business rank higher. You should have any reviews that are malicious, fraudulent or contain inaccuracies removed. Review sites are typically easy to work with as they desire to abide by the law and not get sued over libelous reviews.
Reputation management should never be about cover ups but rather getting the truth known and being transparent with your customers. If they see that you are actively trying to serve other customer’s need, they will reward you for that with their loyalty. If they see good reviews and glowing articles about your business, then the few negative reviews will not hold as much importance. Above all, be honest and foster a culture of integrity within your company and many of the technical elements of reputation management will work themselves out.
We have a reputation managment system designed for the tree service industry that will do the following:
- Get more 5 star reviews
- Reduce the chance of a bad review by 95%
- Market your good reviews on social media